Heartland Market, situated in Riceville, IA, serves as a premier discount grocery destination for residents of Mitchell and Howard counties. Dedicated to making grocery shopping more affordable, we offer a broad selection of products that include meats, cheeses, ice cream, and more. Additionally, we feature a variety of cosmetics, toys, and other overstock items from popular brands. Our innovative Heartland Market Mobile Unit allows us to conveniently extend our services across northeastern Iowa. Visit us today to explore our outstanding selection in Riceville or check our schedule to find out when we'll be in your neighborhood!