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Heartland Market
"Fresh Finds. Friendly Faces"
About Us
Heartland Market, situated in Riceville, IA, serves as a premier discount grocery destination for residents of Mitchell and Howard counties. Dedicated to making grocery shopping more affordable, we offer a broad selection of products that include meats, cheeses, ice cream, and more. Additionally, we feature a variety of cosmetics, toys, and other overstock items from popular brands. Our innovative Heartland Market Mobile Unit allows us to conveniently extend our services across northeastern Iowa. Visit us today to explore our outstanding selection in Riceville or check our schedule to find out when we'll be in your neighborhood!
Areas Served
Mitchell County, IA | Howard County, IA | Riceville, IA
What We Offer
Our Specialties include:
- Discounted Groceries
Our Services include:
- At Heartland Market, we’re more than just a grocery store—we’re your neighbors, your friends, and your go-to destination for everyday essentials. We proudly offer a wide selection of fresh produce, quality meats, pantry staples, and locally sourced goods, all with the personalized service you’d expect from a hometown store. Whether you're picking up a quick dinner, stocking up for the week, or just stopping in for a friendly chat, our team is here to make your shopping experience easy, welcoming, and convenient. We’re committed to serving Riceville and the surrounding communities with heart, integrity, and a smile—because that’s what neighbors do.
- Our innovative Heartland Market Mobile Unit allows us to extend our reach across northeastern Iowa, bringing fresh food and essential items directly to surrounding communities. Whether you're shopping in-store or visiting our mobile unit, you’ll find the same friendly service, locally sourced products, and commitment to excellence that define who we are. We’re here to make your life easier—wherever you are.
Our Products include:
- Ice Cream
- Frozen Yogurt
- Meat
- Cheese
- Groceries
- Beverages
- Snacks
- Games
- OTC Medications
Testimonials
On 1/29/2025
Ivan Delint
had this to say:
BEST rice in town, 5/5
On 12/22/2023
Todd Koehn
had this to say:
Great Discount store with great prices!
On 3/28/2023
John Malta
had this to say:
They have a wonderful variety of stuff and it is well organized.
On 1/27/2023
316lvm noneofyourbusiness
had this to say:
For the last 5 years, we've been shopping here twice a year to stock up on supplies - meats, cheese, condiments, cleaning supplies. Just note that stock changes all the time and is dependent on what the owner can obtain.
The prices are a lot lower than regular retail.
Pay attention to expiration dates.
It's worth us to drive 6 hours round trip to shop here.
The staff are friendly and helpful, store is clean.....
On 12/28/2022
TammyLee Strain
had this to say:
Awesome, I love this store
Contact Us
Heartland Market
102 W Main St Riceville, IA 50466
Phone: (641) 985-2834
Email: heartlandmarketllc
Where To Find Us
Follow us on FacebookPayment Types Accepted
Visa, Discover, American Express, Food Stamps, EBT Food Only, Personal Checks, MasterCard
Our Hours
Holiday Hours May Vary. Please Call For Details.
Monday: 9:00 AM - 6:00 PM
Tuesday: 9:00 AM - 6:00 PM
Wednesday: 9:00 AM - 6:00 PM
Thursday: 9:00 AM - 6:00 PM
Friday: 9:00 AM - 6:00 PM
Saturday: 9:00 AM - 5:00 PM
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